Received a invitation to an exclusive business club spam e-mail today inviting me to join the Entrepreneurial Club (Eclub) and to “potentially claim an exclusive place within this network” whatever that’s supposed to mean. On it goes “It is free to join, and is a powerful way to reinforce your business through this period of business and economic uncertainty” and on again “Now more than ever, we as SMEs need certainty through these uncertain times“ and then, ever so professionally…
What are the main aims, objectives and features of the EClub (yeah, that’s right no ?)
<!–[if !supportLists]–> <!–[endif]–>To be a fun medium to start the process of developing people and relationships.
<!–[if !supportLists]–> <!–[endif]–>To be a platform for identifying areas of mutual need so as to be able to support each other as small business people.
“<!–[if !supportLists]–> <!–[endif]–>Mutual support through tough economic times”
<!–[if !supportLists]–> <!–[endif]–>Positioning ourselves for the next economic boom.
And finally the irrisistable
“ There is no membership charge. You only pay for what you utilise in the EClub, and you can use as much or as little as you would like”
How can resist?
But seriously, having been an Entrepreneur for many years, the very idea that there ever was a “period of business and economic certainty” or “easy economic times” is laughable. There are always people that procrastinate and won’t act for fear of failure, there will always be fools that rush in, and there will always be those that follow up ideas and act on them!
It’s easier for anyone to set up a business today than at any time in history – no need for “bricks and mortar” just a “virtual office”, a server somewhere in the world to host some web pages and away you go! There’s easy access to Pay-Pal and micro-payment systems, and vendors offering to process credit-card payments without the need for begging letters or showing a gazillion years of accounts to a High Street Bank to get them to provide a “Merchants Account”.
